电子邮件 is an effective touch point to communicate to a variety of audiences. Learn how to make email work for you that's on brand and aligned with the university.
艾玛
大学使用 艾玛, a marketing automation email platform, to communicate with current students. If your office is interested in using 艾玛, 请 联系我们 to learn more about setting up your account.
Once your office is set up with an account in 艾玛, we encourage you to reference the following resources to help you get started:
模板
Branded email templates are available for use. To access a template that best suits your needs:
- 登录艾玛
- Click “Campaigns” in the navigation bar at the top left of the screen
- 点击“创建新活动”
- The templates are listed underneath the "My 模板" section
- 模板 include "Large Image Template, Medium Image Template, Invite Template and Body 复制 & 电子模板." The latest version of these templates include "Brand Refresh 2020" in their title.
图片
You are welcome to use any of the images from the 大学图片集 在你的邮件里. Please make sure to re-size any photo uploaded to the template and follow image specifications outlined by 艾玛. You can resize photos in 艾玛 or before uploading using free web tools like Pixlr or PicMonkey. 艾玛 accepts jpg, gif and png files, which should be saved in RGB format. Please note that 艾玛 only accepts non-interlaced png files (if you have trouble saving to the non-interlaced format, 请 寻求帮助).
阅读这篇有用的文章 博客 to understand the best image file sizes and formats for your email. 还记得, if you need to crop a photo be intentional — do not excessively crop as the frame composition is important to the visual storytelling of the image.
账户
The university’s 艾玛 contract allows for a limited number of contacts. 出于这个原因:
- 校友 and Advancement is the only sub-account with access to the alumni mail list. To communicate with alumni, 请 work with 莎拉·狄更斯.
- Student Involvement is the only sub-account with access to the parent mail list. If you need to communicate with parents, 请 work with 阿比奥尼尔.
- Any communication to faculty and/or staff should be sent through Workplace.